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Instagram wanted to show off their in-app camera tools, so we teamed up with Magnetic to create 5 silly and colorful animations. SXSW visitors were able to fly a kite, rewind a taco, watch the bluebonnets bloom and play fetch! Then take a relaxing canoe ride down the Colorado River with some friends.



Creative Director

CJ Cook


Samantha Cook

Art Director

CJ Cook Po Chen Chia


David Saracino

Cel Animator

Elaine Lee

2D Animator

Ethan Demarest Po Chen Chia CJ Cook

Interactive pads were placed on the floor. Once triggered, the animations played in full. If all 4 pads were triggered together, the entire screen was taken over by an easter egg animation.