Instagram wanted to show off their in-app camera tools, so we teamed up with Magnetic to create 5 silly and colorful animations. SXSW visitors were able to fly a kite, rewind a taco, watch the bluebonnets bloom and play fetch! Then take a relaxing canoe ride down the Colorado River with some friends.
CJ Cook Po Chen Chia
Ethan Demarest Po Chen Chia CJ Cook
Interactive pads were placed on the floor. Once triggered, the animations played in full. If all 4 pads were triggered together, the entire screen was taken over by an easter egg animation.