2019

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Instagram wanted to show off their in-app camera tools, so we teamed up with Magnetic to create 5 silly and colorful animations. SXSW visitors were able to fly a kite, rewind a taco, watch the bluebonnets bloom and play fetch! Then take a relaxing canoe ride down the Colorado River with some friends.

Credits
Client

Magnetic

Creative Director

CJ Cook

Producer

Samantha Cook

Art Director

CJ Cook

Po Chen Chia

Illustrator

David Saracino

Cel Animator

Elaine Lee

2D Animator

Ethan Demarest

Po Chen Chia

CJ Cook

Interactive pads were placed on the floor. Once triggered, the animations played in full. If all 4 pads were triggered together, the entire screen was taken over by an easter egg animation.