NIKELAND on Roblox

Nike's Creative team asked if we could create a music video using video capture of their new NIKELAND Roblox world. We took the opportunity to recommend building the project with a VFX pipeline instead.

What we delivered was one of the wildest combinations in modern popular media. A Nike + Roblox + Drake project that only could happen with Nike.

Big thank you to the Nike Team for trusting us with bringing this project to life.



Nike Creative Team

David Frank

Go Wakimoto

Kenan Smith

Emmery Mcnamara

Kelly Letourneau

David Zavertnik


Drake - Laugh Now Cry Later

Creative Director

CJ Cook

Executive Producer

Samantha Cook


David Saracino

Meghan O'Brien


Nick Miller

Lead 3D Designer

Brent Austin

3D Designers

Ian Ross

Petru Carvaci

Rolando Barry

3D Animators

Alex Austin

Tabitha Kitchen

Final Mix

Steambox Sound

Texture Artist

Ben Lippert