Ho21_Kids_Roblox_DrakeTrailer_16x9_Export_V008_SH010.mp4

Ho21_Kids_Roblox_DrakeTrailer_16x9_Export_V008_SH020.mp4

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Ho21_Kids_Roblox_DrakeTrailer_16x9_Export_V008_SH040.mp4

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Ho21_Kids_Roblox_DrakeTrailer_16x9_Export_V008_SH070.mp4

David Frank, Go Wakimoto, Kenan Smith, Emmery Mcnamara, Kelly Letourneau, David Zavertnik

Nike's Creative team asked if we could create a music video using video capture of their new NIKELAND Roblox world. We took the opportunity to recommend building the project with a VFX pipeline instead. 

What we delivered was one of the wildest combinations in modern popular media. A Nike + Roblox + Drake project that only could happen with Nike.

Big thank you to the Nike Team for trusting us with bringing this project to life.

Nike's Creative team asked if we could create a music video using video capture of their new NIKELAND Roblox world. We took the opportunity to recommend building the project with a VFX pipeline instead.

What we delivered was one of the wildest combinations in modern popular media. A Nike + Roblox + Drake project that only could happen with Nike.

Big thank you to the Nike Team for trusting us with bringing this project to life.

2021

NIKELAND on Roblox

Client

Nike Creative Team

Soundtrack

Creative Director

Executive Producer

Storyboard

Rigging/Pipeline

Lead 3D Designer

3D Designers

3D Animators

Final Mix

Texture Artist