NIKELAND on Roblox
Nike's Creative team asked if we could create a music video using video capture of their new NIKELAND Roblox world. We took the opportunity to recommend building the project with a VFX pipeline instead.
What we delivered was one of the wildest combinations in modern popular media. A Nike + Roblox + Drake project that only could happen with Nike.
Big thank you to the Nike Team for trusting us with bringing this project to life.
Nike Creative Team
Drake - Laugh Now Cry Later
Lead 3D Designer