Year in Search
For 3 Years (2021-2024), Meister has been Google’s trusted animation partner for their Year in Search Campaigns. This project always requires agility, responsiveness, and extremely fast turnarounds. Not only that, but there’s a lot more than just the one video—we work with their team on dozens upon dozens of social cutdowns, ensuring that there is consistency across all versions. It’s a ton of work, but we’re proud to be a partner to Google in making it happen.
a collective experience. Shared 1,000,000,000 times over.
There isn’t just one way to experience a year
Google’s Year in Search campaign is recognized the world-over. It’s a source of captivating stories, unexpected surprises, collective inside-jokes, and a moment to highlight and celebrate pop culture in a time where things are constantly changing.
2024: Breakthrough search
2023: 25 years in search: The Most Searched
2022: Can I Change?
The year in search, made sharable.
The hero video is just the beginning. From the moment Google Brand Studio delivers initial concepts, we're sprinting to bring their vision to life. Then come teasers, superfan cuts, countless social versions—all designed to create excitement, buzz, and connection to the Year in Search story.